Some twenty-five years ago, in a province known for beef and barb wire fences that stretch clear across the horizon, a maverick group of cattlemen came together with a common goal. That goal was to develop seedstock strains which would increase productivity and profitability when used in commercial crossbreeding programs.

As cattlemen ourselves, our objectives were the same as yours. Practical. We wanted seedstock that would consistently perform then pass on the most desirable characteristics to offspring.

What made us mavericks? Our firm belief that hybrid bulls are ultimately superior to purebred bulls, because of the ability to pick and choose to get the best of any breed in the offspring.

With a lot of sweat and hard honest work, we have proven the benefits of hybrid seedstock. We have put together the largest and most comprehensive genetic improvement program around. It's a unique program - the first of its kind. The result is five types of hybrid bulls, and customized breeding plans designed to let you develop a long-range strategy for success.

Our innovative program is based on differentiating seedstock strains according to the desired role of their offspring in a commercial herd. Through rigorous seedstock selection, we aim for a balance of desired characteristics in each strain.

By crossbreeding our Beefbooster Bulls into your herd, you get an extra kick of hybrid vigor.

Check out the other pages on this website to find out more about Beefbooster.